One of the most common questions in an interview is “Why should we hire you?”
More often than not, when a recruiter asks this question, they simply want to trace your uniqueness or what value you will bring to the company that other job applicants will not; your unique selling point.
The truth of the matter is, the market is flooded by many salespersons, doctors, engineers and many other similar professionals in your field.
Without a unique selling point, your value becomes diluted by the mass and you simply become another statistic. What makes you stand out from the crowd?
This article will help you to discover how to identify your unique selling point
Define your strengths
The first step you want to do is to brainstorm and list down all of the strengths and unique characteristics that make you stand out.
To do this, start by listing down the things that you are naturally good at, specific skills you have acquired throughout your professional journey, as well as experiences you have gained from your past jobs or projects.
After doing this, go ahead and point out some of the qualities that seem to pop out or rather come out strongly.
This exercise will simply give you a great starting point and offer a guide on how you can leverage these unique features.
Tailor your USP to your respective industry
After you have identified all the unique points, go ahead and tailor them to your respective industry.
Research on the current trends and what recruiters are on the lookout for. For example, in a time when technological development is on the rise, it goes without saying that digital skills are one of the most valuable skills you can have in this day and age.
Is your industry embracing the online world? From the skills you already hone, is digital skills one of them?
If not are there any set of combination skills that can serve this same purpose? Having this information will always give you an upper hand as you will be operating from a point of knowledge and information.
Stick to being authentic
Honesty is very key when it comes to your USP. This is because you do not want to sell a trait or a characteristic of yourself that is not true.
As earlier mentioned, before you can even begin figuring out what makes you stand out from the crowd, you first need to start with what you are actually good at.
Let’s say you have researched and realized that being skilled in Artificial Intelligence will give you a competitive advantage in a certain field.
Does this mean then that it should automatically become your USP when you have nothing to show for it? One way or another, the results will prove otherwise.
It is therefore important, to be honest with yourself and with what you can offer and what you cannot.
Engage a career mentor
One of the best ways to discover who you are and what value you add in your space is by walking with someone and investing in a mentorship journey.
A career mentor will help point out on some of the skills you need to pursue further as well as those that will come in handy throughout your career.
Another advantage with mentorship is that you will be inviting a new and different pair of eyes that will assess your expertise from an objective point of view.
Make it visible both online and on paper
Lastly, make sure that you have it is visible in everything that you do. Include it in your CV or resume.
Have it in your LinkedIn bio or headline, if you can have a simplified and shorter version of the same, you can go ahead and include it on your email signature and any other relevant social medias.
By doing this, you not only build your confidence but you also set yourself up for success because people will know exactly who to look for when they are in need of a specific skill set or value that only you can offer.
In conclusion, consider the following questions
- What am I good at?
- What specific skills do I have?
- What value do these skills offer?
- Are there any results of evidence to prove this?
Remember that, discovering your unique selling point requires a lot of introspection and creativity as you want to be identified by a trait that no one can replicate. That way when a recruiter asks why the should choose you over the rest, you are not caught by surprise.